Naro Advisory

Team & Advisors​

Paula Santos

Managing Partner

Filip Soete

Co-owner

Paula Santos

Managing Partner

Paula brings over 25 years of international experience in the aviation sector, specialising in airport commercial strategy and non-aeronautical revenue optimisation. ​

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Her comprehensive approach spans commercial master planning, terminal redevelopment, business planning and transaction advisory, helping clients align passenger needs, operational requirements and long-term revenue potential.​

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Paula has advised airport operators, infrastructure investors, financial institutions and concessionaires across Europe, Latin America, North America, Africa and the Middle East. Her work combines market analysis, commercial due diligence and financial modelling with practical value creation strategies, supporting investment decisions and the development of commercially successful, passenger-focused terminals.​

 

Filip Soete

Co-owner

Filip brings over 34 years of international experience in the aviation sector, with extensive expertise in non-aeronautical revenue optimisation and airport commercial development. His comprehensive approach spans commercial strategy, concession planning, contract negotiations, marketing and business development.​

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As Chief Commercial Officer of Aéroports de la Côte d’Azur from 2013 to 2022, he oversaw all non-aeronautical revenue streams, driving commercial performance and enhancing the passenger experience.​

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Drawing on extensive executive experience, Filip advises airports and travel retailers on strengthening commercial strategies, optimising concession portfolios and unlocking revenue potential. His collaborative approach combines strategic insight with practical operational knowledge to improve commercial profitability and passenger satisfaction. ​

His industry leadership includes serving as Chair of the ACI Europe Business Forum and Chairman of the French Duty-Free Association.​